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Business Driver is a leading global provider of
Driver & Fleet Risk Management solutions

Our Team

Business Driver’s success as a global market leader in driver fleet risk management is in no small part a result of the dedicated, professional team that drive it.

Our Head Office core team comprises of 15 members, each a leading specialist in their field, who support over 250 highly qualified operational staff based in USA, UK, Europe and Asia, all dedicated to exceeding your customer experience expectations. Business Driver is ISO9001 registered, a further guarantee that we deliver customer satisfaction at the highest possible level.

Seb’s background as a leading figure in fleet sales, logistics and safety, provide a solid foundation to Business Driver. Since its inception in 2009, Seb has led his team of outstanding professionals to become an acknowledged market-leading force in Fleet Risk Management. Very much a hands-on CEO, he is passionate about helping to improve road safety standards and maintain the highest level of customer service globally.
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Sebastian Goldin

CEO/Founder
Rosie has been a leading interface with customers since the launch of our unique RiskTraker system in 2012. Her strong industry background in customer services has proved invaluable in helping to develop the software and quality processes that are key to our outstanding customer satisfaction record.
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Rosie Flynn

Client Services Director
Peter has been with Business Driver since the early days, following a merited career with the Metropolitan Police Traffic Division. Outstanding in his field, he puts all our operatives through the most rigorous training, from the exacting selection processes to the most advanced levels. He is constantly developing new programmes on driver behaviour and car control, ensuring that the DNA of his Advanced Police Driving is embedded across all areas of Business Driver’s training.
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Peter Brewer

Senior Training Manager
Brandon has been an integral part of the Business Driver team since 2012, developing our unique RiskTraker data management system. Hugely experienced, he heads our in-house team of innovative developers and coders. Employing the very latest technology, they ensure a secure, seamless customer online experience, warranting our ISO27001 registration, further reassurance for our clients.
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Brandon Sandler

IT Director
Craig joined the company in 2015 from a background in high-end sales and logistics including managing a Top Track 100 company with assets over £20 million. He brings this expertise to both existing and prospective clients, supporting their driver safety objectives and making their journey as efficient as possible.
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Craig Shaffner

Sales Director
A founding director, Madeleine brings a background of high end, corporate marketing experience to our clients. Her outstanding marketing work with General Electric utilised ‘Sixth Sigma Quality’ experience. This uncompromising concept helps focus on delivering flawless execution of key processes in order to provide the perfect customer journey. Her analytical approach is always with an eye to the future, ensuring our clients receive up to the minute service that is second to none.
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Madeleine Goldin

Marketing Director
Amanda has been an integral part of the Business Driver experience since inception. Amanda’s unique combination of academic rigour and business experience coupled with a background in Government and Consultancy makes her ideally qualified to present driver risk analysis data to our customers. This focus on maximum efficiency supports the customer experience through quality and value.
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Dr Amanada Poole

Head Of Customer Analytics
David's weath of experience brings invaluable support to Business Driver's strategy and policy management. His career as a police officer spanned 36 years, serving in four forces and culminating as Chief Constable of North Yorkshire. David chaired the committee responsible for the Road Policing Strategy for England and Wales and the Institure of Advance Motorists, and from 2009 until 2017 was the founding chairman of UK Anti-Doping, an arms-length Goverment body.
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David Kenworthy

Non-Executive Director