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  • 12 May is ‘Red Thumb’ awareness day

    The My Red Thumb campaign is designed to raise awareness of the risks of using a mobile phone whilst driving, will hold its second annual awareness day on 12 May.
    Developed in the UK by Devon County Council’s road safety team, My Red Thumb sets out to reach as many road users as possible through the use of social media and to use behavioural change techniques to encourage people to change their habits.
    The original idea came from a similar campaign in the US, which encourages drivers to paint their thumbnail red as a reminder not to use a mobile while driving.
    This year, #MyRedThumb will use Thunderclap, a crowd speaking platform, to spread its message onto social media.
    Partners involved in the awareness day include Devon County Council, Devon & Somerset Fire & Rescue, Devon & Cornwall Police, Torbay Council, Peninsula Trauma Network, South Western Ambulance Trust, Learn2Live Partnership, Devon Air Ambulance, The Honest Truth Partnership and the Highways England.