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  • Real families will start testing self-driving cars next year

    Volvo Cars says it will begin the UK’s most ambitious autonomous driving trial next year to speed up the introduction of a technology that promises to massively reduce vehicle collisions as well as free up congested roads and save drivers valuable time.

    The Swedish company is pioneering the development of autonomous driving systems globally as part of its commitment that no one will be seriously injured or killed in a new Volvo by the year 2020.
    “Autonomous driving represents a leap forward in car safety.”
    “The sooner AD cars are on the roads, the sooner lives will start being saved,” said Håkan Samuelsson, president and chief executive.
    Mr Samuelsson will make his comments at a seminar sponsored by Volvo and Thatcham in London on May 3 entitled ‘A Future with Autonomous Driving Cars – Implications for the Insurance Industry’ at the America Conference Centre in London.

    Volvo’s UK-based test will be called ‘Drive Me London’ and will differentiate itself from other AD programmes by using real families driving AD cars on public roads.
    Volvo will source its data from these everyday users and use this data to develop AD cars that are suitable for real world driving conditions, rather than the more unrealistic conditions found on test tracks. Thatcham Research will be providing the technical data analysis and any professional test drivers needed as part of the trial.
    Drive Me London will begin in early 2017 with a limited number of semi-autonomous driving cars and expand in 2018 to include up to 100 AD cars, making it the largest and most extensive AD testing programme on Britain’s streets.

    Independent research has revealed that AD has the potential to reduce the number of vehicle colisions very significantly, in some cases by up to 30 per cent. Up to 90 per cent of all collisions are presently caused by driver error or distraction, something that should largely disappear with AD cars.


    Peter Shaw, chief executive at Thatcham Research advised;

    “Vehicle manufacturers are predicting that highly autonomous vehicles, capable of allowing the driver to drop ‘out of the loop’ for certain sections of their journey, will be available from around 2021. Without doubt, crash frequency will also dramatically reduce. We’ve already seen this with the adoption of Autonomous Emergency Braking (AEB) on many new cars. Research in the US by NHTSA predicts that by 2035, as a result of autonomous and connected cars, crashes will be reduced by 80%. Additionally, if a crash unfortunately can’t be avoided, then the impact speed will also drop as a result of the system’s performance – reducing the severity of the crash,”



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